01 / BRIEF
B
□ Business moment
□ Audience
□ Applications
□ Decision process
Client guide / 3 min read
How to brief a brand identity project
A useful brief connects a business decision to the identity it needs. Here is what to prepare before the first design conversation.
02 / HIERARCHY
Design perspective / 3 min read
Packaging starts with hierarchy
Before choosing a colour or finish, decide what someone needs to understand first, second and third.
03 / SYSTEM
Aa
Studio notes / 3 min read
A visual identity your team can use
An identity becomes useful when its rules survive everyday documents, new formats and the people who use it.